How you talk about your work matters.
Some conversations are about showing what you do.
Others are about inviting people to take the next step.

Both are important - but they’re not the same thing.
You need to know when to mention your offers and when to ask for the sale so your audience always knows w...

Every week, I have conversations with business owners about where they’re planning to promote themselves.

And I still hear the same sentence, over and over again:

“My customers aren’t on Instagram. They’re more of a LinkedIn audience.”

Every time, I can feel the mix of frustration, surprise, a...

Walk past a high-end jewellery shop and you’ll notice something interesting.

The watches in the window don’t have prices.

You already know what that means:
If you have to ask, it’s expensive.

It’s a subtle signal and a psychological barrier. It keeps people from stepping inside because they don’t ...

AI is everywhere.

From chatbots to design tools to voice generators, it’s shaping how we work, play, and create. And yet, there’s a growing trend of people being shamed for using it.

Let’s talk about that.

I’m hearing this across the board

From artists, photographers, content writers, even coach...

Attending events, training days, or networking opportunities can be highly beneficial for your professional growth. However, to make the most out of these experiences, you need to be “network ready.” This means having a clear and concise message about who you are, what you do, and how you can help o...

In the ever-evolving world of business, attracting and retaining customers is paramount. To achieve this, it's useful to think of your lead sources like water. Just as ancient civilisations relied on wells, modern society enjoys the convenience of tap water and the luxury of bottled water.

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In today's fast-paced digital world, complexity can often be the enemy of effectiveness. The mantra "Keep it simple, stupid" is well-known, but it's time to evolve this to "Keep it Simply Smart." This approach values simplicity without underestimating the intelligence of your clients and your own st...