Mentioning Your Offers vs Asking for the Sale - How to Find the Right Rhythm Between Awareness and Action

How you talk about your work matters.
Some conversations are about showing what you do.
Others are about inviting people to take the next step.

Both are important - but they’re not the same thing.
You need to know when to mention your offers and when to ask for the sale so your audience always knows what’s available, without feeling pressured.

The Core Difference

Mentioning your offers means giving context.
You’re helping people understand what you do, who you help, and what it looks like to work with you.
It’s light, natural, and consistent.

Asking for the sale means giving direction.
You’re clearly inviting someone to buy, join, or commit.
It’s focused, specific, and time-bound.

Both matter - mentions build awareness, asks create action.

The Right Ratio

For most service-based founders, coaches, and consultants, a good balance looks like:

70–80% mentions
20–30% asks

If people rarely hear about what you do, they won’t recognise when you open something.
Mentions -  help people remember.
Asks -  help people move.

You need both - just in the right order.

When to Mention Your Offers

Mentions keep your work visible. They remind people who you help and how.

Use mentions to:

• Add context to stories, insights, or examples.
• Show the type of work you do.
• Reinforce the problems you solve and the results you create.

Example:

 “In one of my Offer Design sessions this week, a client realised she’d outgrown her current pricing but hadn’t updated her messaging to match.”

That’s a mention. It’s not a pitch - it’s a natural way to show your expertise and the kind of work you do.

When to Ask for the Sale

Asks are direct and intentional. You’re inviting someone to take action.

Use them when:

• You’re opening or promoting an offer.
• You’ve been visible enough that people understand what you do.
• You’re ready to convert interest into commitment.

Example:

“I have two spaces open for Offer Design Intensives this month. If you’re refining your offer and want clarity before the next quarter, now’s the time to book in.”

That’s an ask. Clear, confident, and specific.

Finding the Balance

Think of your visibility as a rhythm:

Mentions -  keep awareness alive.
Asks - create movement.

When you mention your work consistently, asking for the sale never feels sudden or pushy - it just makes sense.

Final Thought

Mentions keep people aware.
Asks move them to act.

Most people need to hear what you do many times before they’re ready.
So talk about your work often - and when you do ask, make it simple and clear.

That’s how you build trust, recognition, and consistent sales - without pressure.